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Pitch Your Pivot

Congratulations to JAM Parkside's Amber Small, your Pitch Your Pivot Winner!

On June 24, WEDI, along with its partners at KeyBank Build & Boost, Canisius Women's Business Center, and Upstate New York Black Chamber of Commerce hosted Pitch Your Pivot, a live, virtual pitch competition.


Five minority or woman small business owner finalists delivered inspiring pitches that conveyed how they pivoted to overcome the economic challenges of the pandemic and kept their businesses relevant, viable, and thriving over the last year.

JAM Parkside: JAM Parkside is about coffee and community. It is focused on fresh food and beverages, featuring a coffee menu crafted from locally roasted Tipico Coffee and pastries from Rogue Cellar. 

Amber Small is the president of Parkside Progress, Inc., d/b/a JAM Parkside which was founded through an intrastate community offering (similar to a co-op) with nearly 100 shareholders/investors and is structured as a benefit corporation to serve both its investors and the surrounding neighborhood. Along with her partners, Amber founded this business to fill a void in the Parkside Avenue business district, and to give back to the surrounding community.  

2nd Place: Urban Fruits and Veggies: Allison Dehonney

3rd Place: The Scholarship Queen™: Amber Quinney

4th Place: 81 Eighteen: Kenyana David

5th Place: Golden Cup Coffee Company: Larry Stitts

jam parkside logo.jpg
A. Small headshot JAM 2021.jpg

Thank you to our partners

20210514UpstateNYBlackChamberof Commerce

For inquiries, please contact Director of External Relations Erin Kelly.

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